Lesson Note
Subject: Marketing
Topic: Marketing of Mineral Products
Lesson Objective: by the end of the lesson, the Learners should be able to:
- Explain mineral products
- Distinguish between oil products and non-oil products.
- Outline the methods in marketing of mineral products.
Lesson Summary/Discussion
MEANING OF MINERAL PRODUCTS
Mineral means a non-living substance that is formed by natural processes and is found on or under the surface of the ground.
Mineral product means a product that is derived from a mineral or group of
minerals.
Examples of Mineral Products
The salt that we add to our food is the
mineral halite. Antacid tablets are made from the mineral calcite.
It takes many minerals to make something as simple as a wooden pencil. The “lead” is made from graphite and clay minerals; the brass band is made of copper and zinc, and
the paint that colors it contains pigments and fillers made from a variety of minerals.
A cell phone is made using dozens of
different minerals that are sourced from mines throughout the world.
The following are other examples of
mineral products:
1. Antimony: Antimony is a metal
that is used along with alloys to
create batteries for storing grid
power. It is silvery gray and can be
found in its pure form in nature, an
uncommon characteristic.
2. Barium: Barium is a common
element used in x-ray technology,
fireworks, rubber and glass making
and rat poison. It is a soft, white
metallic element and alkaline,
3. Bauxite: Bauxite is a sedimentary
rock that is an important ore of
aluminum. The aluminum content
in it is leeched from the soil above.
4. Beryllium: Beryllium is an alkaline metallic element that is highly toxic. It is known for its sugary sweet taste and some of its common uses are in X-rays and fluorescent lights.
5. Chromite: Chromite is the ore of
chromium and is a very hard metal,
and diamond is the only thing
harder. This hardness is what allows
a chrome finish to take a high polish
6. Cobalt: Cobalt is famous for the
incredible blue color it imparts to
glass and pigment. It has been
found in meteorites and is used in invisible
ink. It is a brittle metal and resembles iron.
7. Copper: Copper is a common
metal throughout the world. It is
used for currency, jewelry, plumbing and to conduct electricity. It is a soft, orange-red metal.
8. Gold: Gold is the most familiar
metal to most people. It is used for
jewelry, dentistry, electronics and a
host of other applications. It is the
most malleable metal which
increases the way it can be used.
9. Lead: Lead has a bad reputation for
its poisoning capabilities, some of
which may have been exaggerated
by fear. It cannot be absorbed by the
skin or breathing, but it is harmful if
it touches food or drink. It was at one
time used in paint, pencils and
eating utensils.
10. Manganese: Manganese with iron
impurities can be slightly magnetic
It is essential in the steel making
process, and petroglyphs vere
carved into it in the Southwest.
11. Mica: Mica is the mineral
responsible for putting a sparkle on
many rocks. This mineral is very
flexible, and large sheets of it were
used as window glass in the past.
12. Silver: Silver is one of the precious
metals. It is used as currency and in
jewelry making. It is also used in
medicine due to its anti microbial
propertie.
13. Zinc: Zinc is essential for a healthy
life. Zinc deficiency can cause rashes, diarrhea, impaired taste and eye problems. It is used to macular
degeneration, diabetes and the
common cold. Zinc biological and
scientific information.
OIL AND NON-OIL PRODUCTS
Oil products are products from the refinery of crude oil. The crude oil is processed and refined into more useful oil products such as petroleum naphtha, gasoline, diesel fuel, asphalt base,kerosene, and liquefied petroleum gas.
Raw or unprocessed crude oil is not
generally useful in industrial applications, instead, the hundreds of different hydrocarbon molecules in crude oil are separated in a refinery into components which can be used as fuels, lubricants, and as feed stocks in petrochemical processes that manufacture such products as plastics, detergents, solvents, elastomers and fibers such as nylon and polyesters.
Non oil are products that are not made from crude oil. Such products are food products, plastic products and electronics products.
METHODS OF MARKETING
MINERAL PRODUCTS
Like other sectors of the mineral products business, the marketing and distribution of mineral products takes place on a vast, global scale. Every day, hundreds of millions of companies and individuals buy these products at wholesale or directly from
retail outlets that number in the hundreds of thousands worldwide. The government plays a major role in marketing and distribution of mineral products. They extract these products and make them available to both local and international buyers.
Lesson Evaluation/Test
- Explain mineral products.
- Mention ten mineral products that you know.
- Differentiate between oil and non-oil products.
- What are the methods of marketing mineral products?
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