MARKETING SS 3 FIRST TERM
WK1: Planning for a Personal Marketing outlet
Sources of fund
Identify a good market location
Teacher/Students: explains sources of funds for marketing outlets. The teacher explains methods of identifying good marketing locations.
The students participates in discussion
Wk2: Planning for a personal
Setting up and operating a
Teacher: organizes a seminar on
setting up a personal marketing
Wk3: Purchase, supply and
merchandizing of goods and
Purchase and supply of goods and services.
Teacher: explains the process of
purchasing and supplying of goods
Students: listen and participates
Wk4: Purchase, supply and
merchandizing of goods and
Selling and bargaining skills
Teacher: discusses the methods of pricing.
Students: demonstrate advertising skills.
Organizational goods of various types.
Wk5: Purchase, supply and
merchandizing of goods and services
Teacher: explains how to manage funds appropriately.
Students participates in discussion
Wk6: Marketing mix (4 ps)
Explanation of marketing mix (4Ps)
Product and price
Teacher: explains marketing mix
and explains product and price
Students: participate in the discussion.
– Products of different kinds, Charts.
Wk7: Marketing Mix (4Ps) Cont.
Explanation of promotion and
Teacher explains promotion and
Students: participate in discussion
– Radio advert
Wk8: Distribution (types and functions)
Distribution – Meaning
Types of distribution
Teacher: defines distribution and
explains the types of distributions
Wk9: Distribution Cont.
Channels of distribution
Teacher: guides students to discuss the channels of distribution and to identify
Students: asks questions
– Magazines, pictures, charts
Merchandising – Meaning
Features of merchandising
Teacher demonstrates packaging, branding and labeling of products.
Students: observe teachers
– Handbills, flyers, Magazines
Wk11: Elements of marketing
Differences between marketing
Teacher: explains marketing, explains differences between marketing and selling.
Students: participate in discussion.
– Productions, demonstrations, chart.
MARKETING SS 3 SECOND TERM
Wk1: Marketing Concepts
Meaning of marketing concept
Concepts under which organization conducts marketing activities
The production concept
The product concept
The selling concepts
Teacher: discusses the various
Students: listen to the explanations
– Charts, products
Wk2: Marketing Concept (cont.)
The societal marketing concept
The consumer orientation
Integrated organizational efforts
Teacher: explains the various
Students: ask questions
– Chart, products
Wk3: Business management
Meaning of business management
Teacher: explains meaning of
business management. The teacher
explains business resources and
Charts, diagrams, calendars,
materials of different kinds,
Wk4: Revision and Examination
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