MARKETING SS 2 FIRST TERM

Wk1: Types and distribution
Function of distribution
Meaning of distribution
Types of distribution
Teacher/Learners: guides the students and gives the meaning of distribution
Instructional Materials
Material, magazines, diagrams,
pictures etc

WK2: Types and function of distribution Cont.

Channels of distribution
Functions of distribution channels
Choice of distribution channels
Teacher/Learners: explains the functions choice and distribution channels.

Instructional Materials
Diagrams, pictures

Wk3: Transportation
Meaning
Importance
Teacher/Learners: explains the meaning of transportation in marketing. The Teacher states the importance of transportation
Instructional Materials
Newspaper cutting pictures, map of
Nigeria showing transportation routes.

Wk4: Transportation Cont.
Identification of major modes of
transportation
Land transport
Road and Rail transport
Advantages and disadvantages of
land transportation
Teacher/Learners: identifies the major modes and illustrates on them.
The teacher explains the advantages
and disadvantages of land transportation
Instructional Materials
Map of Nigeria showing transport
routes

Wk5: Transportation (Water Transport)
Meaning
Types
Advantages and Disadvantages
Teacher/Learners: explains the meaning of water transport and also engages the students in the disadvantages and disadvantages of it.
Instructional Materials :
– charts showing the advantages and
disadvantages.

Wk6: Transport by Air
Meaning
Advantages and disadvantages
Teacher/Learners: explains the meaning and further highlights the
advantages and disadvantages.
Instructional Materials
A Picture of an aeroplane.

Wk7: Transport by Pipeline
Meaning
Advantages and disadvantages
Teacher/Learners: explains the meaning and guides the students in meaning discussions on the advantages and disadvantages.
Instructional Materials
A pictures of a pipeline transport

Wk8 : Transportation
Advantages of one mode over the
other e.g advantages of Air over rail.
The factors that determine the
choice of transport.
Teacher/Learners: tells the students the advantages of Air transport over rail and also discusses the factors that
determines the choice of transport
Instructional Materials
A chart

Wk9: Documents used in transportation
Documents used in transportation Terminologies used
Teacher/Learners: explains the documents used in transportation and its terminologies.
Instructional Materials
A sample of bill of lading

Wk10: Documents Used in Transportation Cont.
Documentary credit
Bill of exchange
Types of bill of exchange
Others e.g charter
Teacher/Learners: explains documentary credit, Bill of exchange and types.
Instructional Materials
A sample of Bill

Wk11: Trade
Meaning
Types
Features of home trade
Teacher/Learners: explains trade, talks about the types and gives the
features of home trade.
Instructional Materials
A trade chart

Wk12: Trade Cont.
Division of home trade
Functions
Teacher/Learners: explains the division of home trade and its functions
Instructional Materials
A chart.
Wk13: Revision and Examination

MARKETING SS 2 SECOND TERM

Wk1: Warehousing
Meaning of warehouse and
warehousing
Factors that affect the location of
warehouse
Teacher/Learners: explains the meaning of warehouse and warehousing. The factors that affect the location of a warehouse.
Instructional Materials
A picture of a warehouse , magazines, etc.

Wk2: Warehousing Cont.
Functions of warehouse
Types of warehousing
Activities of warehousing
Teacher/Learners: explains the functions and types of warehousing. Takes students out on a visit to a
warehouse.
Instructional Materials
Warehouse or a chart showing a
warehouse

WK3: Structure and market unions for the sale of goods.
Structure and market union for
sale of goods
Identification of channels or
Teacher/Learners: explains primary and secondary products.
Instructional Materials
Invites a market union leader to
discuss their roles in marketing

Wk4: Structure and Market Unions for the Sale if Goods Cont.
Market union involvement
Teacher/Learners: The teacher takes students to visit a nearby market
Instructional Materials
Resource person

Wk5: Roles of facilitators

Facilitators
Roles of facilitators in : food
processing, industries, banks, co-operative societies, Basins and board, Micro finance companies
Teacher/Learners: explains the meaning of facilitators engage students in the discussion on the roles of facilitators. Also guides students to role-play the roles of facilitators in marketing of primary and secondary products
Instructional Materials
Co-operative societies

Wk6: Marketing of Mineral Products
Minerals products
Oil and non-oil product
Teacher/Learners: explains the meaning of mineral products, oil and non-oil products.
Instructional Materials
Map of Nigeria showing location of
the mineral products

Wk7: Marketing of Mineral products Cont.
Methods of marketing mineral products
Teacher/Learners: discusses the methods of marketing mineral products
Instructional Materials
The teacher states the channel of
marketing the products

Wk8: Market Segmentation
Characteristics
Advantages
Teacher/Learners: explains the
characteristics of market segmentation and its advantages
Instructional Materials
A shop

Wk9: Public Relation and Customer
Services
Definition
Public relation media
Role of public relations
Teacher/Learners: defines public relation, the media and explains it role.

Instructional Materials: A chart, calendar and magazines

Wk10: Public relation and customer
services Cont.
Pre-sale services
After-sale services
Importance of customer services
Teacher/Learners: explains pre-sale, after-sale and importance of customer
services.
Instructional Materials
Magazines , calendars
11-12 Revision/Examination

MARKETING SS2 THIRD TERM
WK1: Meaning and reasons for
international marketing
International marketing
Importance
Teacher/Learners: explains international marketing and its importance.
Instructional Materials
Trade journals, pictures, magazines
etc

Wk2: Meaning and reasons for
international marketing Cont.
International trade system
Market decision and reason e.g
wider market escape from competition
Teacher/Learners: explains international trade system, market decisions and reasons
Instructional Materials
Magazines, internets, pictures Radio
and television

Wk3: Meaning and Reasons for
International Marketing Cont.
Features of international marketing -Economic political, legal ,social, cultural, geographic features
Teacher/Learners: directs discussion on features of international marketing
Instructional Materials
Internets, Trade journals

Wk4: Organizing for International
marketing
International marketing
Approaches to international
marketing
Teacher/Learners: leads discussion on the key approaches to entering
international market
Instructional Materials
Pictures of foreign products,
catalogues

Wk5: Organizing for International
Marketing Cont.
Adaptation of marketing plans for
international marketing
Teacher/Learners: guides discussion on restriction and rules involved in
international marketing
Instructional Materials
Pictures of foreign products
catalogues

Wk6: Application of Information
Communication Technology (ICT)
in International Marketing
Information and communication
Technology in international
marketing
Teacher/Learners: leads discussion on ICT in International marketing
Instructional Materials
– GSM, telephone and computer
system

Wk7: Application of Information
Technology (ICT) in International
Marketing Cont.
Internet browsing electronic
Teacher/Learners: demonstrates the use of the internet in electronic marketing
Instructional Materials
Laptops, GSM, Computer

Wk8: Application of Information
Technology (ICT) in International
Marketing Cont.
Ethics and Internet
Teacher/Learners: guides students to use internet facilities
Instructional Materials
Website

Wk9: International Trading Foreign trade
Reasons for foreign trade
Difference between domestic and
international trade
Teacher/Learners: explains foreign trade, its reasons and the differences
between domestic and international
trade
Instructional Materials
A chart
Wk10: Revision /Examination