MARKETING SS 2 FIRST TERM
Wk1: Types and distribution
Function of distribution
Meaning of distribution
Types of distribution
Teacher/Learners: guides the students and gives the meaning of distribution
Material, magazines, diagrams,
WK2: Types and function of distribution Cont.
Channels of distribution
Functions of distribution channels
Choice of distribution channels
Teacher/Learners: explains the functions choice and distribution channels.
Teacher/Learners: explains the meaning of transportation in marketing. The Teacher states the importance of transportation
Newspaper cutting pictures, map of
Nigeria showing transportation routes.
Wk4: Transportation Cont.
Identification of major modes of
Road and Rail transport
Advantages and disadvantages of
Teacher/Learners: identifies the major modes and illustrates on them.
The teacher explains the advantages
and disadvantages of land transportation
Map of Nigeria showing transport
Wk5: Transportation (Water Transport)
Advantages and Disadvantages
Teacher/Learners: explains the meaning of water transport and also engages the students in the disadvantages and disadvantages of it.
Instructional Materials :
– charts showing the advantages and
Wk6: Transport by Air
Advantages and disadvantages
Teacher/Learners: explains the meaning and further highlights the
advantages and disadvantages.
A Picture of an aeroplane.
Wk7: Transport by Pipeline
Advantages and disadvantages
Teacher/Learners: explains the meaning and guides the students in meaning discussions on the advantages and disadvantages.
A pictures of a pipeline transport
Wk8 : Transportation
Advantages of one mode over the
other e.g advantages of Air over rail.
The factors that determine the
choice of transport.
Teacher/Learners: tells the students the advantages of Air transport over rail and also discusses the factors that
determines the choice of transport
Wk9: Documents used in transportation
Documents used in transportation Terminologies used
Teacher/Learners: explains the documents used in transportation and its terminologies.
A sample of bill of lading
Wk10: Documents Used in Transportation Cont.
Bill of exchange
Types of bill of exchange
Others e.g charter
Teacher/Learners: explains documentary credit, Bill of exchange and types.
A sample of Bill
Features of home trade
Teacher/Learners: explains trade, talks about the types and gives the
features of home trade.
A trade chart
Wk12: Trade Cont.
Division of home trade
Teacher/Learners: explains the division of home trade and its functions
Wk13: Revision and Examination
MARKETING SS 2 SECOND TERM
Meaning of warehouse and
Factors that affect the location of
Teacher/Learners: explains the meaning of warehouse and warehousing. The factors that affect the location of a warehouse.
A picture of a warehouse , magazines, etc.
Wk2: Warehousing Cont.
Functions of warehouse
Types of warehousing
Activities of warehousing
Teacher/Learners: explains the functions and types of warehousing. Takes students out on a visit to a
Warehouse or a chart showing a
WK3: Structure and market unions for the sale of goods.
Structure and market union for
sale of goods
Identification of channels or
Teacher/Learners: explains primary and secondary products.
Invites a market union leader to
discuss their roles in marketing
Wk4: Structure and Market Unions for the Sale if Goods Cont.
Market union involvement
Teacher/Learners: The teacher takes students to visit a nearby market
Wk5: Roles of facilitators
Roles of facilitators in : food
processing, industries, banks, co-operative societies, Basins and board, Micro finance companies
Teacher/Learners: explains the meaning of facilitators engage students in the discussion on the roles of facilitators. Also guides students to role-play the roles of facilitators in marketing of primary and secondary products
Wk6: Marketing of Mineral Products
Oil and non-oil product
Teacher/Learners: explains the meaning of mineral products, oil and non-oil products.
Map of Nigeria showing location of
the mineral products
Wk7: Marketing of Mineral products Cont.
Methods of marketing mineral products
Teacher/Learners: discusses the methods of marketing mineral products
The teacher states the channel of
marketing the products
Wk8: Market Segmentation
Teacher/Learners: explains the
characteristics of market segmentation and its advantages
Wk9: Public Relation and Customer
Public relation media
Role of public relations
Teacher/Learners: defines public relation, the media and explains it role.
Instructional Materials: A chart, calendar and magazines
Wk10: Public relation and customer
Importance of customer services
Teacher/Learners: explains pre-sale, after-sale and importance of customer
Magazines , calendars
MARKETING SS2 THIRD TERM
WK1: Meaning and reasons for
Teacher/Learners: explains international marketing and its importance.
Trade journals, pictures, magazines
Wk2: Meaning and reasons for
international marketing Cont.
International trade system
Market decision and reason e.g
wider market escape from competition
Teacher/Learners: explains international trade system, market decisions and reasons
Magazines, internets, pictures Radio
Wk3: Meaning and Reasons for
International Marketing Cont.
Features of international marketing -Economic political, legal ,social, cultural, geographic features
Teacher/Learners: directs discussion on features of international marketing
Internets, Trade journals
Wk4: Organizing for International
Approaches to international
Teacher/Learners: leads discussion on the key approaches to entering
Pictures of foreign products,
Wk5: Organizing for International
Adaptation of marketing plans for
Teacher/Learners: guides discussion on restriction and rules involved in
Pictures of foreign products
Wk6: Application of Information
Communication Technology (ICT)
in International Marketing
Information and communication
Technology in international
Teacher/Learners: leads discussion on ICT in International marketing
– GSM, telephone and computer
Wk7: Application of Information
Technology (ICT) in International
Internet browsing electronic
Teacher/Learners: demonstrates the use of the internet in electronic marketing
Laptops, GSM, Computer
Wk8: Application of Information
Technology (ICT) in International
Ethics and Internet
Teacher/Learners: guides students to use internet facilities
Wk9: International Trading Foreign trade
Reasons for foreign trade
Difference between domestic and
Teacher/Learners: explains foreign trade, its reasons and the differences
between domestic and international
Wk10: Revision /Examination