MARKETING SS I FIRST TERM
SUB-THEME 1: MEANING AND CONCEPT OF MARKETING
Week 1: Introduction to Marketing I
Objective: Students should be able to:
(1) define marketing.
(2) explain various terms in marketing.
Content:
(1) Meaning of marketing
(2) Marketing terms: -needs
-wants
-demands
-products
-exchange
-transaction
-market
-marketing management.
Teacher: (1) Guides students to explain the meaning of marketing.
(2) Explains various marketing terms.
Students: Listen attentively.
Resources: (1) Textbooks (2) Magazines
Week 2: Introduction to Marketing II
Objective: Students should be able to:
discuss the main functions of marketing.
Content:
(1) Functions of marketing system: -maximize consumption
-maximize consumer satisfaction
-maximize choice
-maximize life quality.
-maximize profit.
Teacher: Discusses the functions of marketing.
Students: (1) Listen attentively.
(2) Participate in discussion.
Resources: (1) Textbooks (2) Magazines (3) Chart (4) Pictures
Week 3: Introduction to Marketing III
Objective: Students should be able to:
give brief history of marketing in Nigeria.
Content:
History of marketing in Nigeria: -colonial age.
Teacher: Explains the history of marketing in Nigeria.
Students: Listen attentively.
Resources: (1) Textbooks (2) Magazines
Week 4: Introduction to Marketing IV
Objective: Students should be able to:
give brief history of marketing in Nigeria.
Content:
History of marketing in Nigeria: -colonial era 1890-1960
-post independence age 1960 to date.
Teacher: Gives the history of marketing in Nigeria.
Students: Listen attentively (1) Textbooks (2) Magazines
Week 5: Marketing concepts I
Students should be able to:
distinguish between production concept and selling concept.
Content:
(1) Marketing concepts.
(2) Concepts under which organization conduct marketing
activities:
-the production concept.
-the product concept
-the selling concept.
Teacher: (1) Discusses the various marketing concepts.
(2) Guides students to distinguish
between production concept and
selling concepts.
Students: (1) Participate in discussion. (2) Listen to explanation.
(3) Ask questions. (4) Copy chalkboard
summary.
Resources: (1) Textbooks (2) Magazines (3) Chart (4) Pictures
Week 6: Marketing concepts II
Objective: Students should be able to:
Explain the following marketing concept.
Content:
Marketing concept:
-the societal marketing concept
-the consumer orientation marketing concept.
Teacher: Explains the various marketing concepts.
Students: (1) Listen to explanation.
(2) Ask questions (3) Copy chalkboard summary.
Resources: (1) Textbooks (2) Magazines (3) Chart
Week 7: Marketing concepts III
Objective: Students should be able to:
(1) explain the following marketing concepts.
(2) integrated organizational efforts.
Content:
(1) Integrated organizational efforts
(2) Profit orientation
Teacher: Explain the marketing concepts.
Students: (1) Listen to explanation.
(2) Ask questions. (3) Copy chalkboard
summary.
Resources: (1) Textbooks (2) Magazines (3) Chart
Week 8: Classification of products I
Objective: Students should be able to:
(1) define products
(2) state the difference between
industrial goods and consumer goods.
Content:
(1) Meaning of product.
(2) Classification of products: -industrial goods
-consumer goods.
Teacher: (1) Discusses products.
(2) Leads discussion on product
classification.
Students: (1) Listen attentively
(2) Participate in discussion.
Resources: (1) Consumer goods.
(2) Textbooks (3) Pictures (4) Radio advert. (5) Video clips (6) Tapes
(7) Market/shops.
Week 9: Classification of products II
Students should be able to:
(1) define goods and services.
(2) distinguish between goods and
services.
Content:
(1) Meaning of goods and services
(2) Goods and services.
Teacher: (1) Discusses goods and services.
(2) Guide students to distinguish
between goods and services.
Students: (1) Listen attentively
(2) Participate in discussion.
Resources: (1) Textbooks (2) Pictures
(3) Radio advert (4) Market shops.
Objective: Students should be able to:
(1) explain marketing mix.
(2) identify the four Ps of marketing .
Content:
(1) Marketing mix
(2) Four Ps of marketing:
-product
-price
-place
-promotion
Teacher: (1) Explains marketing mix.
(2) Guides students to identify the four Ps of marketing.
Students: (1) Listen attentively.
(2) Identify the four Ps of marketing.
Resources: (1) Consumer goods
(2) Books (3) Pictures (4) Charts
(5) Radio advert (6) Tapes (7) Video clips. (8) Market/shops.
11-12 REVISION/ EXAMINATIONS
MARKETING SS I SECOND TERM
SUB-THEME 1: MEANING AND CONCEPT OF MARKETING
Week 1: Marketing Mix II
Students should be able to:
(1) explain market environment.
(2) differentiate between the factors that affect market environment.
Content:
(1) Marketing environment.
(2) Factors affecting market environment:
-political
-cultural
-religious
-economic
-technological
-social
Teacher: (1) Discusses market environment. (2) Guides students to differentiate between factors affecting marketenvironment. (3) Takes students to visit a market.
Students: (1) Listen attentively, (2) Participate in discussion, (3) Visit a market.
Resources: (1) Books, (2) Pictures, (3) Video clips, (4) Market/shops
Week 2: What markets do
Objective: Students should be able to:
Explain the operations of organizations and individuals using
organizational chart.
Content:
Action before marketing: -mobilization of work force
-utilization of feed back
-production of quality goods and services.
-managing distribution network. -advertisement and promotio.
Teacher: Illustrates organizational
activities with the aid of a chart.
Students: (1) Observe teachers
illustrations (2) Participate in
discussion (3) Draw organizational
chart.
Resources: (1) School organizational
chart (2) Diagrams (3) Pictures.
Week 3: Types of markets I
Objective: Students should be able to:
(1) state the meaning of market.
(2) define consumer market.
Content:
(1) Meaning of market
(2) Types of market -consumer markets.
Teacher: (1) Explains market.
(2) Explains consumer market.
Students: (1) Listen to explanation
(2) Visit consumer market.
Resources: (1) Pictures (2) Video clips
(3) Magazines (4) Market place
Week 4 Types of markets II
Objective: Students should be able to:
(1) define organizational market.
(2) distinguish between consumer market and organizational market.
Content:
(1) Meaning of organizational market.
(2) Types of organizational markets: -industrial market -reseller market -government market.
Teacher: (1) Explains organizational market. (2) Guides students to
differentiate betweenbconsumer market and organizational market.
(3) Takes students to visit organizational market.
Students: (1) Listen to explanation
(2) Participate in discussion (3) Visit
organizational market.
Resources: (1) Pictures (2) Video clips
(3) Magazines (4) Market place
Week 5: Consumer Behaviour and
Organizational Behaviour I
Objective: Students should be able to:
(1) define consumer bahaviour.
(2) explain the factors that influence consumer behaviour.
Content:
(1) Consumer behaviour.
(2) Factors influencing consumer behaviour: -cultural factors -social factors -personal factors -psychological factors
Teacher: (1) Explains consumer behaviour. (2) Directs discussion on factors that influence consumer
behaviour.
Students: (1) Listen attentively.
(2) Participate in discussion. (3) Ask questions. (4) Copy notes chalkboard summary.
Resources: Preserved (1) Pictures
(2) Video clips (3) Magazines
Week 6: Consumer Behaviour and
Organizational Behaviour II
Objective: Students should be able to:
list stages in consumer decision process .
Content:
Consumer decision process:
-problem recognition
-information search
-evaluation alternatives
-purchase
-post purchase bahaviour.
Teacher: Discusses the stage in
consumer decision process.
Students: (1) Listen attentively
(2) Participate in discussion. (3) Ask questions. (4) Copy notes chalkboard summary.
Resources: (1) Pictures. (2) Video clips
(3) Magazines. (4) Chart. (5) Catalogue
Week 7: Organizational Behaviour I
Objective: Students should be able to:
(1) define organization behaviour.
(2) explain the influence of environmental factors on organizational behaviour.
Content:
(1) Organizational behaviour.
(2) Influence of environmental factors of organizational behaviour.
Teacher: (1) Explains organizational
behaviour. (2) Explains the influence of environmental factor on organization behaviour.
Students: (1) Listen attentively.
(2) Participate in discussion. (3) Ask questions. (4) Copy notes chalkboard summary.
Resources: (1) Pictures. (2) Video clips
(3) Magazines. (4) Chart. (5) Catalogue
Week 8: Organizational Buying Behaviour
Objective: Students should be able to:
construct a model of consumer buying behaviour.
Content:
(1) Organizational buying behaviour.
(2) Factors that influence organizational buying behaviour: -environmental factors
-organizational factors
-interpersonal factors.
-individual factors.
Teacher: Guides students to distinguish between consumer behaviour and organizational.
buying behaviour.
Students: (1) Listen attentively
(2) Participate in discussion. (3) Ask questions (4) Copy notes chalkboard summary.
Resources: (1) Pictures (2) Video clips
(3) Magazines (4) Chart
Week 9: Marketing planning process
Objective: Students should be able to: (1) explain marketing.
(2) identify key elements in marketing planning.
(3) state the importance of market plan.
Content:
(1) Marketing planning process.
(2) Key elements in marketing planning
(3) Importance of marketing plan.
Teacher: (1) Explains marketing planning process. (2) Leads discussion on market planning. (3) States the
importance of market plan.
Students: (1) Listen attentively
(2) Participate in discussion. (3) Ask questions. (4) Copy notes
chalkboard summary.
Resources: (1) Publication. (2) Telephone. (3) Picture. (4) Questionnaire. (5) Book. (6) Internet
(7) Opinion poll. (8) Camera.(9) Survey on TV Screen
Week 10: Marketing Research Objective: Students should be able to:
(1) explain market research.
(2) list the reasons for market research.
(3) collect information for market research.
Content:
(1) Marketing research
(2) Reasons for marketing research.
(3) Getting information for market planning.
Teacher: (1) Explains marketing research. (2) Leads discussion on market research.(3) Demonstrates collection of information for planning (4) Assigns students to collect information for market planning.
Students: (1) Listen attentively
(2) Participate in class discussion
(3) Observe teachers demonstration
(4) Collect information for market planning.
Resources: (1) Publication. (2) Telephone. (3) Picture. (4) Questionnaire. (5) Book. (6) Internet
(7) Opinion poll. (8) Camera. (9) Survey on TV. Screen
11-12 REVISION/EXAMINATIONS
MARKETING SS I THIRD TERM
SUB-THEME 3: MARKETING MANAGEMENT
Objective: Students should be able to:
(1) define pricing
(2) list various pricing strategies.
Content:
(1) Pricing
(2) Pricing strategies:
-haggling
-cost-plus etc.
Teacher: (1) Explains pricing
(2) Guides students to discuss pricing
strategies
Students: (1) Listen to explanation
(2) Participate in discussion
Resources: (1) Newspapers (columns of business punch). (2) News on price watch.
Objective: Students should be able to:
Explain the factors that determine pricing.
Content:
(1) Factors that determine prices: -ability to pay competition
-profit maximization.
Teacher: (1) Guides students to discuss factors that determine
pricing. (2) Guides students to design a product and determine its price.
(1) Listen to explanation.
(2) Participate in discussion.
(3) Design a product and determine its
price.
(1) Newspapers (columns of
business punch). (2) News on price
watch.
Objective: Students should be able to:
(1) define advertising.
(2) enumerate the roles of advertising.
(3) selection of messages.
Content:
(1) Advertising
(2) Role of advertising.
(3) Selection of message.
Teacher: (1) Explains advertising.
(2) Directs discussion on the roles of advertising. (3) Leads discussion on selection of message.
Students: (1) Listen attentively to
explanations. (2) Participate in discussion
Resources: (1) Newspaper (2) Magazines (3) Audio tapes (4) TV. and radio jingles (5) Textbooks.
Week 4 Advertising II
Objective: Students should be able to:
(1) list advertising media.
(2) state the advantages and disadvantages of each medium.
Content:
(1) Advertising media
(2) Advantages and disadvantages each medium.
Teacher: Guides discussion on advertising media.
Students: (1) Listen attentively to
explanations. (2) Participate in
discussion.
Resources: (1) Newspapers
(2) Magazines (3) Textbooks (4) Catalogues (5) TV and Radio jingles
Week 5: Advertising III
Objective: Students should be able to:
1. produce advert for placement on the school notice board.
Content:
Advert production
Teacher: (1) Displays some newspaper and magazine advert (2) Guides students to produce advert placement on the school notice board.
Students: (1) Observe displayed adverts. (2) Produce advert for placement on the school notice
board.
Resources: (1) Newspapers (2) Magazines (3) Textbooks (4) Catalogues (5) Sample of promotion items. (6) Painting of school sign post.
Objective: Students should be able to:
(1) explain promotion.
(2) distinguish between various forms of promotion.
Content:
(1) Promotion
(2) Forms of promotion:
-pricing- off
-coupon
-salesman competition
-loyalty schemes
-premium offers
Teacher: (1) Explains promotion.
(2) Leads discussion on forms of
promotion.
Students: (1) Listen attentively to explanations. (2) Participate in discussion
Resources: Products e.g. exercise
books, cups, singlet, brooches etc.
Objective: Students should be able to:
(1) distinguish between the various forms of promotion.
(2) state the function of promotion in marketing.
(3) use word of mouth to promote the image of their school.
Content:
(1) Forms of promotion:
-words of mouth
-trade in allowance
-sampling
-merchandising incentives
-training schemes
(2) Functions of promotion.
Teacher: (1) Leads discussion on forms of promotion.N(2) Directs students to promote the image of school using word of mouth.
Students: (1) Listen attentively to explanations.
(2) Participate in discussion.
(3) Promote the school using word
of mouth.
Resources: Product e.g. exercise
books cups etc.
Objective: Students should be ablento:
(1) state the meaning of merchandising.
(2) list features of merchandising.
Content:
(1) Merchandising
(2) Features of merchandising
–Packaging
–Branding
–Labeling
Teacher: (1) Explains merchandising
(2) Demonstrates packaging branding
and labeling of product. (3) Displays a
package branded and labeled product.
Students: (1) Listen attentively to explanations (2) Observe teacher’s
demonstration.
(3) Observe and handle displayed
product.
Resources: (1) Hand bills and flyers
(2) Catalogue (3) Magazines. (4) Charts
(5) Calendars
Week 9: Merchandising II
Objective: Students should be able to:
(1) list the conditions for merchandising.
(2) scrambled merchandising.
Content:
(1) Conditions for merchandising: -warehousing cost
-cost resulting from reduction in
inventory
-transportation cost etc.
(2) Scrambled merchandising.
Teacher: (1) Explains conditions for
merchandising. (2) Explains scrambled merchandising.
Students: be(1) Listen attentively to
explanations. (2) Participate in
class activities.
Resources: (1) Charts (2) Calendar
(3) Hand bills (4) Magazines (5) Catalogue
Week 10: Merchandising III
Objective: Students should be able to:
(1) explain the functions of merchandising.
(2) produce a packaged brand and labeled product for merchandising.
Content:
(1) Functions of merchandising
(2) Product production
Teacher: (1) Explains the functions merchandising. (2) Guides students to produce a product package, brand and label it.
Students: (1) Listen attentively to explanations (2) Produce a product package, brand and label it.
Resources: (1) Magazines (2) Handbills (3) Calendar
11-12 REVISION/EXAMINATION